brandingBeing married to a graphic designer who knows all about branding is quite helpful sometimes. Like when you’re trying to brand your new photography business, for example. We’re in the process of picking brand colors and fonts and designing a logo! I’m known for jumping right into things with nary a thought because I just want to get. it. started! We’ll in the branding process, we’ve decided to change a few things that I’ve already done. One of those things is the name of my business. I picked “Fraukuech” as my online identity after I got married. The story is in the “About” section.

When I started this blog, originally as a daily photo blog, I kept the whimsical moniker. I also tacked “Fotography” onto the end. But after some discussion and thought, it’s been decided that “Fraukuech Fotography” might be a little too whimsical. And, yes, I would like people to take me seriously. I’ve thought about fully changing to something a little more, well, normal, I suppose, like “Tiffany Anne Photography.” I don’t think I could go with “Tiffany Kuechenmeister Photography” because that’s quite a mouthful. If “Kuech” is going to be in my name, it’s going to be “Fraukuech.” I really like Fraukuech and it’s really google-able! I have, however, decided to start spelling photography the correct way. So, if you notice that, it’s not a typo! One annoying thing about this is that I can’t change the name on my facebook page. Not sure what to do there. I’m trying to decide if I should just get rid of it, start a new one, or live with it. Right now, I’m opting to just live with it.

Look for my official website launch sometime around the end of the year. (I’m waiting that long so I can really think it through.) I’m pretty excited about it and, really, it’s gonna be awesome.


3 Comments to “Photography”

  1. Branding is such a vital part of building a business. You’re doing it right by taking it slow. It definitely doesn’t happen overnight. I’m doing the same. I plan to change up my logo (which I designed on a whim), put together a new website, and really develop my portfolio and such over the next few months. Good luck to you!

    Oh, and I like the change to “Photography” :-).

  2. Proud of you, girlfriend!!

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